Smarp is the leading provider of social business tools and services, focusing on employee and employer branding

Social Business is more than having a company presence in social media. It is about creating a culture of collaboration in the organization where every employee feels that they are part of the team aiming for the same goal. We define Social Business as “Activities that use social tools and networks to drive business impact by improving knowledge sharing and consumption, building useful connections, and creating a unified company and employee presence.”.

Create a unified experience

Employees are your most vital asset when it comes to social business. It is important they create a professional, complete, and unified presence that aligns with both organizational and personal values of the employees. At Smarp we provide scalable solutions that allow both small and large organizations to align their employees’ presence with their strategic business goals.

Include social in all parts of the business

Social business should be an integral part of the organization. It should not be limited to just marketing or HR purposes, it should be seen as a way to drive overall business impact. Some key areas we focus on include Employer Branding, Recruitment, Marketing, Sales, and Communications.

Leverage LinkedIn as a social business platform

LinkedIn is unique amongst social media in the way that it combines the personal and professional in a social context. Employees and employers are directly linked together enabling users to get a more complete picture of the organization through its employees. We help organizations leverage LinkedIn and the existing networks of their employees for mutual benefit.